A Visual Explanation of How Color Grading Allows Filmmakers to Manipulate Human Emotions

The industry of marketing was the first that fully understood the powerful influence of colors on people's emotions. For example, the red color of Coca-Cola was a magnet for consumers who impulsively wanted to buy it. In addition, as the marketing psychology flourished, colors are also used in many sectors besides advertising, like show business.

In this video below by The Verge titled “How filmmakers manipulate our emotions using color” is visually explained the process of color grading and how it allows filmmakers to manipulate human emotions in combination with other factors, like music.

via: laughingsquid.com
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