Instead of name tags, each tube in the 10-color paint set is ticked by one or more circles of the five primary colors . For the tubes with more than one circle, the size of the circle indicates the proportion of paint that were mixed to create the specific color.
This palette is absolutely rebellious as it helps children to liberate from the stereotypes (sky is not always blue, it can be other colors too) and to encourage their creativity. Yusuke Imai, the half of the design duo along with Ayami Moteki, explains, “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them”.
It took 3 years until the palette was ready to be commercialized after the collaboration of Kokuyo’s brand, Campus, and the designer duo. The "Nameless Paints" will be launched in Japan, in October and the retail price will be 1800 yen (about $15).